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STORIES
Well, the SHSMD conference is over at last and now I’m home. The sessions I attended were informative, but my main takeaway was of a different sort to me. I listened to many speakers talk about how they overcame obstacles to communicate to their patients or clients. I listened to how we should excite women [...]
Filed under: marketing | Tagged: advertising, Blogging, marketing, SHSMD, word of mouth | 1 Comment »
Keen isn’t so Keen
This morning during a SHSMD conference I’m attending that is directed toward Healthcare Marketers, I was compelled to sit through a lecture given by Andrew Keen, author of “The Cult of the Amateur: How Today’s Internet is Killing our Culture.” It was interesting to note that as soon as Keen delivered his [...]
Filed under: Blog, Uncategorized | Tagged: Andrew Keen, Cult of the Amateur, SHSMD, web 2.0 | 7 Comments »
This week I’m at a SHSMD conference in San Francisco. (That’s Society for Healthcare Strategy and Marketing Development for those playing at home.) The big buzzword so far has been “2.0.” One gentleman I spoke with yesterday from a healthcare group is having a hard time getting the corporate boys to realize the playground equipment [...]
Filed under: marketing | Tagged: 2.0, healthcare, marketing, SHSMD, web 2.0 | Leave a Comment »
