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Healthcare Marketing Goes 2.0

This week I’m at a SHSMD conference in San Francisco.  (That’s Society for Healthcare Strategy and Marketing Development for those playing at home.)  The big buzzword so far has been “2.0.”   One gentleman I spoke with yesterday from a healthcare group is having a hard time getting the corporate boys to realize the playground equipment has changed over the years.  They’re not quite ready to let go of the past.  Predictably, the age range of these folks is on the higher end of the spectrum which tells me fear still causes ignorance in this new age.

Although it’s been a day since I heard this information that people are actually dragging their feet at engaging the internet, consumers and the future, I just can not shake it.  How do these businesses stay alive?  Maybe they should check their days on hand cash – the days might be quickly coming to a close.


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