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What NOT To Do on Twitter

Customer Service Isn't Asking Too Much, Is It?

Customer Service Isn't Asking Too Much, Is It?

Yesterday I was on Twitter, my new home away from home.  I thoroughly enjoy the complexities of certain conversations, the learning opportunities and the camaraderie of Twitter.  It’s a fun community and a place to build relationships.  You can agree where you like, choose to disagree where you feel appropriate and in the end pull away a little smarter.

All was well until I noticed a post by an internet marketing consultant/saleman for a prominent SEO site.  On this particular day it would be safe to assume this person was not closing enough of his prospects.  His use of language about his lack of success would be inappropriate for this blog, but his comments in general were of particular offense to me as a businessman.  I engaged him in a side conversation to qualify his statement and it was quickly evident he was oblivious.  Oblivious in more ways than one.

Please take note:  Twitter is an online community of individuals.  You can learn much.  You can open doors of many kinds.  And like other social networks, it is a place to extend your personal brand – and that of your company’s.  If you place your org’s information in your profile, then you owe it to yourself and your company to act with a certain level of decorum and maturity.  With many opportunities, why would you ever consider launching an attack that would be deemed offensive by many who use Twitter like marketing directors? And with so many eyes?

Social networks are about relationships and about building your brand with very little expense.  Part of building relationships no doubt involves common courtesy including a level of customer service.   Another part involves respecting potential clients and people in general.  Take my advice – treat people with respect and you will surely see it come back to you.  Go the route of this salesperson in question – and you may find yourself reaching your full potential, working on a different computer one day.  One that calculates french fry, shake, and hamburger combos…

What do you think?  Should you include your company name in your profile and not be accountable?


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