A Salute to the Fine Folks at Apple

iMac I love my Mac.  I can’t say it enough.  Until a month or so ago, my history of issues with the Mac were minimal.  They still are, but converting to Leopard did produce a few challenges as would be expected converting to a new operating system.  But that’s not the purpose for this entry.  Let’s talk marketing… The marketing strategy behind Apple the past few years has been nothing short of sheer genius.  Whether intentional or not, although I suspect it was, here is what transpired in my home.  Loving music in general, I wanted to get an iPod, but was nervous about being an early adopter.  I bought my Shuffle 2 years ago and at the same time purchased my daughters some MP3 players with similar memory.  Their players had the screen to show the music list, but I had the simplicity of the Shuffle and I loved it when working in tandem with iTunes.  Six months later and I had to have a video iPod.  My “experience” with the Shuffle was great and when I did get my 30 GB iPod I was equally pleased.  No, I was more than pleased.  I was hooked.  Six months later I began dropping hints to my wife about an iMac.  If the iPod and its engineering were from the Apple folks, the iMac had to overshadow it all.  And when I finally began playing on my iMac, I was never dis-satisfied with my purchase. The iMac is also credited with introducing me to Getting Things Done.  And 43folders.com.  And Marketing over Coffee, the M Show, and a ton of other great podcasts.  If you’ve never heard of Christopher Penn and John Walls, you’re missing a treat.  With the sounds of Dunkin’ Donuts in the background, these 2 gentleman keep you up to date in marketing, podcasting and other internet apps.  Speaking of applications, there are far too many to list, but iGTD is one I use daily to implement Getting Things Done at work or at home.  It is a must to download. To continue keeping current with my iMac (and my new MacBook Pro that I now use for work), I subscribed to MacWorld Magazine.  There are plenty of great features and often times free software to try or use.  The community behind Macs is one I heartily embrace.  I feel like a member of an elite group and I invite anyone to join.   To Steve Jobs, I salute you and your team. Now with that intro oozing with gratitude, I must pass on a great bloopers clip.  Regardless of how great you are, a few blunders always come your way and Apple is no exception.  I hope you enjoy this as much as I.