How to get FREE coffee – online

Lately there has been a bit of talk on the podcasts and blogs about the power of FREE.  Some see the word as a gimmick, but let’s face it – it’s one of the most attention getting words of all time.  Especially when FREE comes just before something you really enjoy a lot.  Like coffee. 

John Wall of Marketing over Coffee and Ronin Marketeer made me and others aware of a unique test called the Java Beta Test offered by Joffrey’s.  This creative stroke of genius has Joffrey’s, a coffee company out of Florida, engaging bloggers everywhere to write about their coffee.  All bloggers need do is check out Joffrey’s beta site, submit your blog and try to be one of the lucky ones to be sent a sample of their beans.  So far, a little over 1,100 bloggers have signed up to try the coffee.

With so much ingenuity and competition out there, my hat goes off to Joffrey’s.  I haven’t even tasted the coffee yet, but when I received my packet this morning along with a letter that cleverly explains their playful brand, I was hooked.  So was my wife who loved the name “Jamaican Me Crazy.”  To engage bloggers in the hopes of them writing about their product was a smart strategy, great marketing – and it is working.  Do a blog search on them and you’ll see many posts surfacing already.  Nice approach and I assume great coffee.  I’ll find out tomorrow morning.